Our designs do a lot of research. A lot. They don't just design to make things look good, but rather look good while being on brand and communicating your brand and value prop as clearly as possible.
They do a full competitor analysis to look at other sites, as well as cross industry analysis, and then apply their design skills on top of the UX work to ensure the site looks great, works well, and achieves its objectives.
We focus on creating seamless, engaging, and user-centered experiences by taking into account the interplay of visual elements, functionality, content, and context. This way, your designs fit the needs of your users while achieving your objectives.
We don't make it easy on ourselves - we push ourselves to be as creative as possible. Not every project needs to push the boundaries of creativity, but we will at least explore the possibilities.
When we deliver designs, we deliver them as design prototypes so you can interact with the site to better review and assess. These typically include things such as animations, hover states, active links, etc.
Learn how Aurora created a new brand identity and built a new site around it